Competitive Audit

Compare the user experience of each competitor’s application.

			GENERAL	INFORMATION
	Competitor Type	Location	Price	Business Size	Product Offering	Target Audience	Unique Selling Proposition
myGINNE	-	Egypt	$$	Small	Store Partnering	Urban Dwellers
Professionals
Health Conscious Individuals
Families
Tech-Savvy Users
Students and Seniors	Convenience
Variety
Reliability
Local Focus
Community Support
Instashop	Direct	MENA	$$	Medium	Store Partnering
Instant Delivery	Urban Dwellers
Professionals
Health Conscious Individuals
Families
Tech-Savvy Users	Convenience
Variety
Speed
User-Friendly App
Reliability
Talabat	Indirect	MENA	$$	Large	Food Delivery
Instant food and grocery Delivery
Super marketing Partnering(organised branded )	Urban Dwellers
Professionals
Health Conscious Individuals
Families
Tech-Savvy Users	Comprehensive Offering
Convenience
Variety
Speed
User-Friendly App
Instamart	Indirect	India	$$	Large	Instant Grocery delivery	Urban Dwellers
Professionals
Health Conscious Individuals
Families
Tech-Savvy Users
Students and Seniors	Convenience
Variety
Speed
User-Friendly App
Reliability
Blinkit	Indirect	India	$$	Large	Instant & Scheduled Grocery delivery	Urban Dwellers
Professionals
Health Conscious Individuals
Families
Tech-Savvy Users
Students and Seniors	Convenience
Variety
Speed
User-Friendly App
Reliability
Extensive Network
Amazon Fresh	Indirect	US, UK, other	$$$	Large	2 hour Grocery Delivery	Urban Dwellers
Professionals
Families
Tech-Savvy Users	Exclusive benefits convenience
Reliability
Convenience
Variety

	FIRST IMPRESSION	VISUAL DESIGN	CONTENT
	App Experience	Brand Identity	Tone	Descriptiveness
myGINNE	Needs Work

no art direction
inconsistent use of imagery and photography | Serious and Direct | Needs Work
very short
key information is not present | | Instashop | Good

strong brand identity, including colors, font, style, motion, imagery and photography

strong brand identity, including colors, font, style, motion, imagery and photography

no art direction
inconsistent use of font, imagery and photography | Friendly and Direct | Needs Work
key information is not present
little to no details | | Instamart | Outstanding

easy to use and smooth interactions
engaging animations
not at all user friendly
key information is present | Outstanding
strong brand identity, including colors, font, style, motion, imagery and photography | Fun and Indirect | Outstanding
all key information is present
to the point
focused on information relevant to the target audience | | Blinkit | Outstanding
animations added to enhance the user experience
fun and easy to use
easy to navigate and find information | Outstanding
strong brand identity, including colors, font, style, motion, imagery and photography | Friendly and Indirect | Good
all key information is present
focused on information relevant to the target audience