Design Strategy
Executive Intent
The intent is to improve the current user experience of the app and provide a seamless, efficient and user-friendly platform where all users can smoothly complete their grocery shopping journey and buy the products they want without any usability hindrances.
General Tasks
- Search for Groceries
- Browse products
- Look out for discount and promotions
- Review cart items
- Add the product to the cart
- Purchase products from multiple stores
- Add the delivery address
- Select a delivery time slot
- Checkout and payment
- Search through categories to refine their search for their desirable product.
- Reorder items
- Make comparisons between products from different sellers.
Technology Constraints
- Access to availability of internet
- Smartphone
Target Audience