OBJECTIVE - The purpose of this heuristic evaluation is to identify usability issues in the grocery app to improve user experience.

SCOPE - The evaluation covers the main user flows, including account creation, product search, order placement, and checkout.

METHODOLOGY - The evaluation was conducted using Nielsen’s 10 Usability Heuristics.

Summary of Findings

Total Issues Identified - 53

Severity Ratings

Common Themes - Common issues included unclear navigation, accessibility issues, inconsistent design elements, and lack of feedback and user control and freedom for user actions.

Appendices

Bases of Heuristic Evaluation

H1

Visibility of System Status

Keep users informed about what is going on through appropriate feedback within a reasonable time.

H2

Match Between System and the Real World

Use language and concepts familiar to the user, following real-world conventions.

H3

User Control and Freedom

Provide ways for users to exit unwanted actions and recover from mistakes.

H4

Consistency and Standards

Follow platform and industry standards so users don't have to wonder whether different words, situations, or actions mean the same thing.

H5

Error Prevention

Prevent problems from occurring by designing the system to eliminate error-prone conditions.

H6

Recognition Rather than Recall

Minimize the user's memory load by making objects, actions, and options visible.