myGINNI Stakeholders

Primary Stakeholders

1. Consumers -
   • Primary Users- Individuals who will use the app to order groceries.
   • Secondary Users- Family members or friends who might use the app on behalf of others.
2. Sellers -
   • Small Local Sellers
   • Specialty Stores
3. Delivery Personnel -
   • In-house Delivery Staff

Secondary Stakeholders

1. Business Owners
2. Development Team
3. Designers

Tertiary Stakeholders

1. Local Government
2. Local Community Groups
3. Competitors -
   • Other Grocery Delivery Apps
   • Traditional Stores

Interview Questions

Development Team

1. Project expectations and goals

   Improving the user experience

2. Known User pain points

   Product searching

   Many steps for placing an order

   Multiple carts and different checkouts

3. Any existing KPIs?

   User Retention Rate

   Average Session Duration

   Conversion Rate

   Cart Abandonment Rate

   Repeat Purchase Rate

4. Any technical limitations to keep in mind?

   NA

5. Challenges faced up till now in the app?

   Difficulties in making a single checkout page

   Searching products